Your Coffee, Reinvented.
Clean energy, calm focus, and daily fuel — all in one drink.
Sustained Energy
+70 mg caffeine from 100% Arabica coffee for smooth, steady energy. No spikes, no crashes.
Focus Without Jitters
+Balanced with L-theanine to keep your mind calm, clear, and locked in.
Focus & Clarity
+Enhance your cognition for better focus, memory & concentration.
Protein-Powered Fuel
+10g high-quality whey + pea protein for muscle support and satiety — without the heaviness of a shake.
Indulgent Taste
+Crafted in Mocha & Hazelnut so every sip feels like your favorite latte, not a supplement.
Improved Mood
+Helps maintain balanced neurotransmitters that support a calm, positive mood.
If you can't find the answers to your questions drop us a line at hi@potentialfuel.com and we'll help :)
What does it taste like?
Like a café-style mocha hazelnut iced coffee – creamy, slightly chocolatey, with a nutty finish. It tastes like real iced coffee, because it is real Arabica coffee… just with protein added. Not a milky “coffee-flavoured” whey shake.
How are we different?
Most coffees only wake up your mind. Most protein shakes only feed your body. Potential is mind + body fuel in one cup – real Arabica coffee, 10 g protein, L-theanine for calm focus, 0 added sugar and just 53 kcal. It upgrades something you already drink every day instead of adding another drink to your routine.
Protein in coffee? Really?
Yes. We start with actual coffee, not coffee flavour – then layer in a light whey + pea blend that’s designed to dissolve smoothly. You taste coffee first, with a subtle mocha-hazelnut vibe. The protein is there for your muscles and recovery, not to make it thick like a shake.
When can I have it?
Anytime you want a smarter coffee:
- First cup of the day
- Pre-workout (20–30 minutes before)
- Afternoon / 4 pm slump reset
Think of it as your “productive coffee” – mind + body fuel for the hours you want to be on.
How much caffeine is in it?
Each sachet has 70 mg natural caffeine from 100% Arabica coffee – about the same as a small home-brewed cup, but balanced with L-theanine so it feels smoother and less jittery.
Is it okay for daily use?
Yes. Potential is built for daily use with moderate caffeine, 0 added sugar and clean ingredients. For most people, 2 cups a day fits comfortably into a regular coffee routine (unless your doctor has told you to limit caffeine or protein).
What’s the calorie count?
Each 15 g sachet has around 53 kcal – so you get your coffee fix, 10 g protein, and mind + body fuel without blowing your calorie budget.
How is it different to a protein shake?
Protein shakes are thick, milky and usually only for post-workout. Potential is:
- Light, coffee-first – real iced coffee, not a shake
- 10 g protein, perfect for a daily boost, not a heavy 30 g hit
- Built around focus + energy + recovery together
In simple terms: your everyday coffee, upgraded into mind + body fuel.